Concepedia

Ipshita Ray

IR

Statistics

Publications

4

Citations

223

H-Index

4

Active since

2002

Affiliations

Pace University(Current)

Ipshita Ray is an author at Pace University specializing in business, management, and marketing.

Top concepts

BusinessMarketingManagementBrand StrategyBrand ManagementConsumer BehaviorConsumer ResearchBehavioral ScienceCustomer SatisfactionBehavioral Decision Making

Publications per year

2002–2012

4

Publications

4

Emotion and reason in persuasion

Ross Buck, Erika Anderson, Arjun Chaudhuri et al. · Journal of Business Research · 2002 · 85 citations

Behavioral Sciences, Behavioral Decision Making, Affective Computing +6

The impact of brand value on firm valuation: The moderating influence of firm type

Colleen P. Kirk, Ipshita Ray, Berry Wilson · Journal of Brand Management · 2012 · 69 citations

Marketing, Firm Performance, Brand Value +11

Customer retention: examining the roles of store affect and store loyalty as mediators in the management of retail strategies

Ipshita Ray, Larry Chiagouris · Journal of Strategic Marketing · 2009 · 52 citations

Customer Experience, Customer Satisfaction, Consumer Uncertainty +19

Customers on the web are not all created equal: the moderating role of internet shopping experience

Larry Chiagouris, Ipshita Ray · The International Review of Retail Distribution and Consumer Research · 2010 · 17 citations

Customer Experience, Customer Satisfaction, Behavioral Decision Making +19

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