Impact of strength of ethnic identification on Hispanic shopping behavior

Measuring the Involvement Construct

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Organizations, Involvement Construct, Consumer Study +18

Issue involvement can increase or decrease persuasion by enhancing message-relevant cognitive responses.

Richard E. Petty, John T. Cacioppo · Journal of Personality and Social Psychology · 1979 · 1.5K citations

Behavioral Decision Making, Interpersonal Communication, Issue Involvement +11

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Raj Mehta, Russell W. Belk · Journal of Consumer Research · 1991 · 535 citations

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Ethnicity, Education, Ethnic Group Relation +24

Ethnic Migration, Assimilation, and Consumption

Melanie Wallendorf, Michael D. Reilly · Journal of Consumer Research · 1983 · 373 citations

Human Migration, Ethnicity, Consumer Research +22