Concepedia
Statistics
Publications
14
Citations
2.2K
H-Index
13
Active since
1991
Affiliations
University of Cincinnati(Current)
Washington State University
College of Business Administration
Pennsylvania State University
Raj Mehta is an author at University of Cincinnati specializing in marketing, management, and business.
Top concepts
MarketingManagementBusinessConsumer ResearchCustomer SatisfactionInteractive MarketingConsumer BehaviorCommunicationDigital MarketingMarket Segmentation
Publications per year
1991–2014
Artifacts, Identity, and Transition: Favorite Possessions of Indians and Indian Immigrants to the United States
Raj Mehta, Russell W. Belk · Journal of Consumer Research · 1991 · 535 citations
Comparing Response Rates and Response Content in Mail versus Electronic Mail Surveys
Raj Mehta, Eugene Sivadas · Market Research Society Journal · 1995 · 441 citations
Reliability, Customer Satisfaction, Survey (Human Research) +13
An Investigation into the Antecedents of Organizational Participation in Business-to-Business Electronic Markets
Rajdeep Grewal, James M. Comer, Raj Mehta · Journal of Marketing · 2001 · 382 citations
Customer Satisfaction, Electronic Market, Business-to-business Research +17
The role of the social-identity function of attitudes in consumer innovativeness and opinion leadership
Rajdeep Grewal, Raj Mehta, Frank R. Kardes · Journal of Economic Psychology · 2000 · 221 citations
Opinion Leadership, Innovation Leadership, Management +9
The Timing of Repeat Purchases of Consumer Durable Goods: The Role of Functional Bases of Consumer Attitudes
Rajdeep Grewal, Raj Mehta, Frank R. Kardes · Journal of Marketing Research · 2004 · 221 citations
Customer Satisfaction, Behavioral Decision Making, Consumer Study +22
1–5 of 14