James M. Comer

An Investigation into the Antecedents of Organizational Participation in Business-to-Business Electronic Markets

Rajdeep Grewal, James M. Comer, Raj Mehta · Journal of Marketing · 2001 · 382 citations

Customer Satisfaction, Electronic Market, Business-to-business Research +17

Psychometric assessment of a reduced version of INDSALES

James M. Comer, Karen A. Machleit, Rosemary R. Lagace · Journal of Business Research · 1989 · 134 citations

Psychological Evaluation, Psychometric Assessment, Psychology +1

Leadership, Decision Making and Performance of Sales Managers: A Multi-Level Approach

Frederick A. Russ, Kevin M. McNeilly, James M. Comer · Journal of Personal Selling and Sales Management · 1996 · 120 citations · Full text

Transformational Leadership, Human Resource Management, Organizational Behavior +21

Methods in Sales Research: Perceived Trust in Business-to-Business Sales: A New Measure

James M. Comer, Richard E. Plank, David A. Reid et al. · Journal of Personal Selling and Sales Management · 2013 · 41 citations

Customer Satisfaction, Business-to-business Research, New Measure +18

A model for estimating the response rate to a mailed survey

Norman T. Bruvold, James M. Comer · Journal of Business Research · 1988 · 39 citations

Survey (Human Research), Engineering, Data Science +10