The role of the social-identity function of attitudes in consumer innovativeness and opinion leadership

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Richard P. Bagozzi, Youjae Yi · Journal of the Academy of Marketing Science · 1988 · 20.6K citations

Social Sciences, Behavioral Sciences, Psychology +11

On the Evaluation of Structural Equation Models

Richard P. Bagozzi, Youjae Yi · Journal of the Academy of Marketing Science · 1988 · 15.8K citations

Social Sciences, Behavioral Sciences, Psychology +11

Possessions and the Extended Self

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An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment

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Education, Educational Assessment, Educational Measurement +12

Dimensions of Consumer Expertise

Joseph W. Alba, J. Wesley Hutchinson · Journal of Consumer Research · 1987 · 4.3K citations · Full text

Business, Marketing, Psychology +11