How quality, value, image, and satisfaction create loyalty at a Chinese telecom

Evaluating Structural Equation Models with Unobservable Variables and Measurement Error

Claes Fornell, David F. Larcker · Journal of Marketing Research · 1981 · 60K citations

Customer Satisfaction, Quality Of Life, Measurement Theory +18

Multivariate Data Analysis.

H. Herne, William W. Cooley, Paul R. Lohnes · Journal of the Royal Statistical Society Series A (General) · 1973 · 35.8K citations

Parallel Analysis, Univariate Analysis, Multivariate Data Analysis +15

SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality

A. Parasuraman · Zenodo (CERN European Organization for Nuclear Research) · 1988 · 21.2K citations · Full text

Multivariate Data Analysis

Xianggui Qu · Technometrics · 2007 · 14.8K citations

Univariate Analysis, Multivariate Data Analysis, Engineering +6

Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence

Valarie A. Zeithaml · Journal of Marketing · 1988 · 12.7K citations · Full text

Total Quality Management, Customer Satisfaction, Consumer Study +18