Business Horizons · 2015 · 428 citations · 17 references
BusinessMarketingMarketing ManagementDigital MarketingMedia StudiesSocial Media MarketingConsumer NeedsConsumer SatisfactionCustomer EngagementCustomer SatisfactionSocial MediaUses And GratificationsGratifications SoughtNeed FulfillmentSatisfactionUses And Gratifications Model
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Broadening the Concept of Marketing
Philip Kotler, Sidney J. Levy · Journal of Marketing · 1969 · 1.7K citations