Concepedia

Yu‐Qian Zhu

YZ

31

Publications

2K

Citations

22

H-Index

2011

Active since

Affiliations

National Taiwan University of Science and Technology(Current)

National Taiwan University

Victoria University of Wellington

Chang Jung Christian University

Université Laval

Yu‐Qian Zhu is an author at National Taiwan University of Science and Technology specializing in management, business, and interactive marketing.

Top concepts

ManagementBusinessMarketingCommunicationArtsInteractive MarketingSocial MediaSocial InfluenceConsumer ResearchOrganizational Behavior

Publications per year

2011–2024

31

Publications

31

Social media and human need satisfaction: Implications for social media marketing

Yu‐Qian Zhu, Houn‐Gee Chen · Business Horizons · 2015 · 415 citations

Customer Satisfaction, Social Media, Digital Marketing +13

Relationships Between Work Team Climate, Individual Motivation, and Creativity

Yu‐Qian Zhu, Donald G. Gardner, Houn‐Gee Chen · Journal of Management · 2016 · 224 citations

Work Attitude, Intrinsic Motivation, Creativity +11

The key role of relevance in personalized advertisement: Examining its impact on perceptions of privacy invasion, self-awareness, and continuous use intentions

Yu‐Qian Zhu, Jung‐Hua Chang · Computers in Human Behavior · 2016 · 133 citations

Social Media, Advertising, Information Behavior +13

In the hearts and minds of employees: A model of pre-adoptive appraisal toward artificial intelligence in organizations

Yi-Te Chiu, Yu‐Qian Zhu, Jacqueline Corbett · International Journal of Information Management · 2021 · 131 citations · Full text

Artificial Intelligence, Engineering, Responsible Ai +11

Service fairness and customer satisfaction in internet banking

Yu‐Qian Zhu, Houn‐Gee Chen · Internet Research · 2012 · 117 citations

Online Customer Satisfaction, Customer Satisfaction, Online Customer Behavior +11

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