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The key role of relevance in personalized advertisement: Examining its impact on perceptions of privacy invasion, self-awareness, and continuous use intentions

Social MediaAdvertisingInformation BehaviorInteractive MarketingArtsManagementConsumer ResearchTargeted AdvertisingOnline AdvertisingPrivacy InvasionPersonalized SearchCommunicationPersonalized AdvertisementMarketingPrivacy ConcernContinuous Use Intentions