Quality Uncertainty, Brand Reliance, and Dissipative Advertising

Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence

Valarie A. Zeithaml · Journal of Marketing · 1988 · 12.7K citations · Full text

Business, Marketing, Marketing Management +17

The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun

Morris B. Holbrook, Elizabeth C. Hirschman · Journal of Consumer Research · 1982 · 8K citations

Social Sciences, Psychology, Social Psychology +16

Industrial Market Structure and Economic Performance.

H. Michael Mann, F. M. Scherer · The Journal of Finance · 1971 · 6.4K citations

Social Sciences, Business Economics, Economics +14

Information and Consumer Behavior

Phillip Nelson · Journal of Political Economy · 1970 · 5.7K citations

Business, Information Systems, Marketing +12

Advertising as Information

Phillip Nelson · Journal of Political Economy · 1974 · 3.5K citations