Concepedia
Statistics
Publications
2
Citations
22
H-Index
Active since
1991
Affiliations
Kansas State University(Current)
The Ohio State University
Tamra Minor is an author at Kansas State University specializing in brand positioning, business, and false advertising.
Publications per year
1991–1991
Quality Uncertainty, Brand Reliance, and Dissipative Advertising
Cynthia Fraser Hite, Robert E. Hite, Tamra Minor · Journal of the Academy of Marketing Science · 1991 · 12 citations
Business, Marketing, Marketing Management +13
Quality uncertainty, brand reliance, and dissipative advertising
Cynthia Fraser Hite, Robert E. Hite, Tamra Minor · Journal of the Academy of Marketing Science · 1991 · 10 citations
1–2 of 2