The framing of negotiations: Contextual versus task frames

Prospect Theory: An Analysis of Decision under Risk

Daniel Kahneman, Amos Tversky · Econometrica · 1979 · 45.8K citations

The Framing of Decisions and the Psychology of Choice

Amos Tversky, Daniel Kahneman · Science · 1981 · 17K citations

Behavioral Decision Making, Choice Theory, Revealed Preference +20

Toward a positive theory of consumer choice

Richard H. Thaler · Journal of Economic Behavior & Organization · 1980 · 5.5K citations

Economics, Positive Theory, Choice Model +10

The psychology of sunk cost

Hal R. Arkes, Catherine Blumer · Organizational Behavior and Human Decision Processes · 1985 · 2.5K citations

Cost Issue, Behavioral Decision Making, Management +7

The Role-Set: Problems in Sociological Theory

Robert Κ. Merton · British Journal of Sociology · 1957 · 915 citations

Intellectual History, Business History, Sociological Method +13