Electronic Markets · 2014 · 18 citations · 38 references
BusinessMarketingMarketing ManagementCommunity EngagementConsumer BehaviorDigital MarketingConsumer InvolvementCustomer EngagementCustomer ParticipationOnline CommunitiesOnline Consumer BehaviorVirtual CommunitiesCustomer CommunitiesCustomer Community ManagementOnline Community ParticipationOnline Customer EngagementOnline Customer ParticipationOnline Purchase IntentionShopping Communities
38
The Behavioral Consequences of Service Quality
Valarie A. Zeithaml, Leonard L. Berry, A. Parasuraman · Journal of Marketing · 1996 · 8.7K citations
Applied Linear Regression Models
Technometrics · 1997 · 4.7K citations