Putting city branding into practice

Strategic Brand Management: Building, Measuring, and Managing Brand Equity.

Journal of Consumer Marketing · 2000 · 3.3K citations

Business, Marketing, Marketing Management +14

Governance as theory: five propositions

Gerry Stoker · International Social Science Journal · 1998 · 2.7K citations

Public Affairs, Public Administration, Public Governance +6

Marketing Management: Analysis, Planning and Control

Neil H. Borden, Philip Kotler · Journal of Marketing · 1973 · 2.5K citations

Business, Marketing, Marketing Management +5

Strategic Brand Concept-Image Management

C. Whan Park, Bernard J. Jaworski, Deborah J. MacInnis · Journal of Marketing · 1986 · 1.9K citations

Business, Marketing, Marketing Management +10

Country as brand, product, and beyond: A place marketing and brand management perspective

Philip Kotler, Drew Gertner · Journal of Brand Management · 2002 · 1.9K citations

Business, Marketing, Marketing Management +14