Information & Management · 2005 · 1K citations · 67 references
BusinessMarketingMarketing ManagementConsumer BehaviorCustomer Relationship ManagementRelationship MarketingCustomer EngagementCustomer Experience ManagementCustomer LoyaltyCustomer SatisfactionMobile CommerceOnline Consumer BehaviorLoyalty DriversLoyalty IntentionMobile Commerce MarketingMobile Commerce StrategyMobile Consumer Behavior
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