Mobile Commerce Strategy
Mobile Commerce Strategy is a strategic framework within the domain of e-commerce strategy that specifically governs the design, implementation, and optimization of commercial transactions and customer engagement conducted via mobile devices, distinguished by its focus on mobility-enabled technologies, user behaviors, and platform ecosystems.
193
Publications
18.1K
Citations
411
Authors
216
Institutions
Publications per year
2017–2026
36
Parents
193
Jen‐Her Wu, Shu-Ching Wang · Information & Management · 2004 · 2.3K citations
Design aesthetics leading to m-loyalty in mobile commerce
Dianne Cyr, Milena Head, Alex Ivanov · Information & Management · 2006 · 783 citations
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411
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216
Shu-Te University
Kaohsiung City, Taiwan
4 h-index
7 publications
1.4K citations
Georgia State University
Atlanta, United States
4 h-index
4 publications
479 citations

Victoria University of Wellington
Wellington, New Zealand
4 h-index
5 publications
708 citations

Hong Kong Polytechnic University
Hong Kong, Hong Kong
4 h-index
6 publications
1.4K citations

Louisiana State University in Shreveport
Shreveport, United States
3 h-index
4 publications
303 citations
National Kaohsiung First University of Science and Technology
Kaohsiung City, Taiwan
3 h-index
5 publications
382 citations
University of Massachusetts Dartmouth
North Dartmouth, United States
3 h-index
3 publications
82 citations
Universiti Tunku Abdul Rahman
Kampar, Malaysia
3 h-index
7 publications
1.6K citations
1–8 of 216
IJMC · 13 publications · 626 citations
13
h-index
Repository · 6 publications · 280 citations
6
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JAIS · 5 publications · 601 citations
5
h-index
5 publications · 356 citations
5
h-index
4 publications · 970 citations
4
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1–5