Concepedia

How branding process activities impact brand equity within Higher Education Institutions

Robert L. Williams, Maktoba Omar

Journal of Marketing for HIGHER EDUCATION · 2014 · 73 citations · 30 references

Concepts

BusinessHigher EducationMarketingBrand ManagementHigher Education AdministrationStrategic MarketingBrand ArchitectureBrand AssociationsBrand CommunicationBrand EquityBrand IdentityStrategic Brand ManagementBrand Image EffectsHigher Education BrandingProfessional BrandingUniversity Branding

Abstract

Editorial. No abstract available. Special issue focussing on Branding in Higher Education: Create Brand Equity by Focusing on Brand Identity, Brand Soul, and Brand Image

References

30

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Business, Strategic Management, Strategy +14

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Business, Marketing, Marketing Management +12