Nutrition & Food Science · 1999 · 201 citations · 14 references
AgricultureFood ScienceMarketingConsumer BehaviorFood PackagingVisual PerceptionAppearance EvaluationConsumer Food ChoiceFlavor DevelopmentFlavor EvaluationProduct AestheticsSensory AnalysisConsumer AcceptabilityConsumer Attitudes Toward FoodConsumer Food PerceptionsConsumer Perception AnalysisFood Packaging EffectsPerceptionSensory AcceptabilityVisual Appearance Effects On Food Perception
Appearance, including texture and flavor cues, strongly influences consumer perception and acceptance of food products, with visual first impressions and halo effects shaping subsequent taste judgments. The article examines the factors that drive the perception process and highlights the importance of food product development in the industry.
Discusses the role appearance plays in influencing consumer perception and subsequent acceptance of a food product. Texture and flavour have long since been known to exert an effect on consumer perception. However, the “first taste is almost always with the eye”. This is especially the case where a food product is sold through its appearance, rather than through its packaging. In addition, appearance can have a halo effect which modifies subsequent flavour perception and food acceptability. The article also briefly discusses the many factors that affect the perception process and the significance of food product development in the food industry.
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