Concepedia

Explicating Ethical Corporate Marketing. Insights from the BP Deepwater Horizon Catastrophe: The Ethical Brand that Exploded and then Imploded

John M.T. Balmer, Shaun M. Powell, Stephen A. Greyser

Journal of Business Ethics · 2011 · 163 citations · 40 references

Concepts

ManagementMarketingMarketing ManagementBrand ManagementBusiness EthicsCorporate Social ResponsibilityCorporate CitizenshipCorporate CommunicationEthical Business PracticesEthical CultureMarketing EthicsResponsible MarketingBrand EthicsCorporate Ethical ClimateCorporate Social Responsibility MarketingCorporate Social Responsibility ValuesEthical MarketingEthical MeaningEthical Strategy

References

40

Harvard business review

Journal of the American Dietetic Association · 1993 · 18.3K citations

Strategy and society: the link between competitive advantage and corporate social responsibility

Michael E. Porter, Mark Kramer · Strategic Direction · 2007 · 7.5K citations

Management, Strategic Management, Strategy +8

Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies

CB Bhattacharya, Sankar Sen · Journal of Marketing · 2003 · 3.2K citations

Business, Marketing, Marketing Management +8

Doing Better at Doing Good: When, Why, and How Consumers Respond to Corporate Social Initiatives

CB Bhattacharya, Sankar Sen · California Management Review · 2004 · 2.3K citations

Business, Marketing, Strategic Management +14

Corporate Social Responsibility and Marketing: An Integrative Framework

Isabelle Maignan, O. C. Ferrell · Journal of the Academy of Marketing Science · 2004 · 1.8K citations

Management, Marketing, Marketing Management +14