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Explicating Ethical Corporate Marketing. Insights from the BP Deepwater Horizon Catastrophe: The Ethical Brand that Exploded and then Imploded

Brand EquityEthical BrandEthical Corporate MarketingBusinessCorporate ResponsesBrand DevelopmentBrand StrategyManagementCorporate Social ResponsibilityEducationEthical AnalysisCorporate SustainabilityBrand AwarenessMarketingBrand Management