Industrial Marketing Management · 2008 · 119 citations · 82 references
BusinessMarketingMarketing ManagementBrand ManagementRelationship MarketingStrategic MarketingBrand AssociationsBrand EquityBrand IdentityBrand ImageBrand StrategyStrategic Brand ManagementBrand Relationship SatisfactionBrand Relationship StrengthBrand Relationship StructureBrand ValuesIndustrial Brand ManagementPerceived Brand Value
82
The Commitment-Trust Theory of Relationship Marketing
Robert M. Morgan, Shelby D. Hunt · Journal of Marketing · 1994 · 17.4K citations
Measuring Service Quality: A Reexamination and Extension
J. Joseph Cronin, Steven A. Taylor · Journal of Marketing · 1992 · 8.9K citations
The Behavioral Consequences of Service Quality
Valarie A. Zeithaml, Leonard L. Berry, A. Parasuraman · Journal of Marketing · 1996 · 8.7K citations