Perception of food safety and changes in food consumption habits: a consumer analysis

Arbindra Rimal, Stanley M. Fletcher, K.H. McWATTERS, Sukant K. Misra, Satish Y. Deodhar

International Journal of Consumer Studies · 2001 · 131 citations · 11 references

Concepts

TL;DR

The study aimed to examine how seven food safety concerns influence changes in consumption habits among 236 households in Georgia, USA. The authors evaluated this relationship by surveying 236 households in Georgia, USA, assessing their concerns and corresponding purchasing behaviors. Results revealed a significant gap between food safety concerns and consumption habits, especially regarding pesticide residues, animal drug residues, growth hormones, and bacteria, with over 54 % of households highly concerned about pesticides yet only 35 % taking extreme precautions, suggesting that consumer education could reduce concerns and alter habits.

Abstract

Abstract The relationship between seven types of food safety concerns and the corresponding change in food consumption habits of 236 households in Georgia, USA was evaluated. Results showed a gap between food safety concerns and food consumption habits. Gaps were particularly evident in the cases of pesticide residues, animal drug residues, growth hormones and bacteria. For example, more than 54% of sample households were extremely concerned about pesticide residues, but only 35% actually took extreme precaution in buying items considering this perceived threat. The study indicated that educating consumers about preventive methods to reduce food safety threats will lead to reduced concerns and changes in food consumption habits.

References

11