SSRN Electronic Journal · 2011 · 53 citations · 33 references
BusinessEconomicsMarketingDigital MarketingE-commerce RetailingExperimental EconomicsBook CirculationBook DistributionDigital MediaDistribution ChannelsRetail Channel ManagementChannel CannibalizationControl Group DesignDigital Book DistributionE-book SalesNatural Experiment EvaluationPre-release OperationsPre-release StrategyProduct Cannibalization
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