Product Cannibalization is a strategic phenomenon in which a firm's new product offering competes with and reduces the sales volume or market share of its existing products within the same product line or portfolio.
106
Publications
11.4K
Citations
219
Authors
144
Institutions
Publications per year
2017–2026
28
Parents
Publications
106
1–5 of 106
Authors
219
- MD
5
h-index
- WY
3
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- MF
3
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- KK
2
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- SJ
2
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1–5 of 219
Institutions
144
New York University
New York, United States
7 h-index
8 publications
498 citations
Carnegie Mellon University
Pittsburgh, United States
7 h-index
12 publications
1.4K citations
Tilburg University
Tilburg, The Netherlands
5 h-index
6 publications
263 citations
Georgia Institute of Technology
Atlanta, United States
4 h-index
5 publications
2K citations
National Bureau of Economic Research
Cambridge, United States
4 h-index
6 publications
212 citations
Purdue University West Lafayette
West Lafayette, United States
4 h-index
4 publications
126 citations
University of Electronic Science and Technology of China
Chengdu, China
4 h-index
11 publications
373 citations
Pennsylvania State University
State College, United States
4 h-index
7 publications
867 citations
1–8 of 144
Venues
- Management Science
8 publications · 1.3K citations
8
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- SSRN Electronic Journal
Repository · 8 publications · 219 citations
8
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- Marketing Science
8 publications · 2K citations
8
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- Production and Operations Management
POMS · 6 publications · 1.3K citations
6
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- Journal of Marketing Research
5 publications · 2K citations
5
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1–5