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Organizing for Radical Product Innovation: The Overlooked Role of Willingness to Cannibalize
542
Citations
0
References
1998
Year
Rajesh K. Chandy, Gerard J. Tellis, Organizing for Radical Product Innovation: The Overlooked Role of Willingness to Cannibalize, Journal of Marketing Research, Vol. 35, No. 4 (Nov., 1998), pp. 474-487