Channel Cannibalization
Channel Cannibalization is a phenomenon in omnichannel strategy wherein the introduction or enhancement of one distribution channel leads to a decline in performance of an existing channel by capturing its customer demand, thereby reducing overall incremental value despite expanded channel presence.
13
Publications
616
Citations
28
Authors
24
Institutions
Publications per year
2017–2026
5
Parents
13
1–5 of 13
28
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h-index
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h-index
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1–5 of 28
24
Carnegie Mellon University
Pittsburgh, United States
2 h-index
2 publications
124 citations
Georgia Institute of Technology
Atlanta, United States
2 h-index
2 publications
124 citations
Singapore Management University
Singapore, Singapore
2 h-index
2 publications
67 citations
University of Colorado Boulder
Boulder, United States
2 h-index
2 publications
71 citations

University of Minnesota
Minneapolis, United States
1 h-index
1 publications
30 citations
University of Virginia
Charlottesville, United States
1 h-index
1 publications
73 citations
Essent (Netherlands)
's-Hertogenbosch, Netherlands
1 h-index
1 publications
34 citations

Seoul National University of Science and Technology
Seoul, South Korea
1 h-index
1 publications
106 citations
1–8 of 24
JMIS · 2 publications · 121 citations
2
h-index
2 publications · 116 citations
2
h-index
1 publications · 106 citations
1
h-index
1 publications · 33 citations
1
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Repository · 1 publications · 16 citations
1
h-index
1–5