Channel Cannibalization

Channel Cannibalization is a phenomenon in omnichannel strategy wherein the introduction or enhancement of one distribution channel leads to a decline in performance of an existing channel by capturing its customer demand, thereby reducing overall incremental value despite expanded channel presence.

13

Publications

616

Citations

28

Authors

24

Institutions

Publications per year

2017–2026

5

Authors

28

  1. JA
    Jill Avery

    Harvard University, United States

    2 publications · 89 citations

    2

    h-index

  2. YJ
    Yu Jeffrey Hu

    Georgia Institute of Technology, United States

    2 publications · 124 citations

    2

    h-index

  3. TJ
    Thomas J. Steenburgh

    University of Virginia, United States

    2 publications · 89 citations

    2

    h-index

  4. MC
    Mary Caravella

    University of Connecticut, United States

    2 publications · 89 citations

    2

    h-index

  5. MD
    Michael D. Smith

    Carnegie Mellon University, United States

    2 publications · 124 citations

    2

    h-index

1–5 of 28

Venues

  1. Journal of Management Information Systems

    JMIS · 2 publications · 121 citations

    2

    h-index

  2. Management Science

    2 publications · 116 citations

    2

    h-index

  3. Decision Support Systems

    1 publications · 106 citations

    1

    h-index

  4. Journal of Marketing Research

    1 publications · 33 citations

    1

    h-index

  5. RePEc: Research Papers in Economics

    Repository · 1 publications · 16 citations

    1

    h-index

1–5