Mary Caravella

Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time

Jill Avery, Thomas J. Steenburgh, John Deighton et al. · Journal of Marketing · 2012 · 73 citations · Full text

Customer Satisfaction, Engineering, Retail Store Channel +20

Meaningful Use and the Patient Portal

Joan Neuner, Megan Fedders, Mary Caravella et al. · American Journal of Medical Quality · 2014 · 70 citations · Full text

Family Medicine, Patient Portals, Meaningful Use +20

The Impact of Internet Exchanges on Business-to-Business Distribution

Das Narayandas, Mary Caravella, John Deighton · Journal of the Academy of Marketing Science · 2002 · 50 citations

Electronic Marketplace, Business-to-business Research, Internet Exchanges +3

Is avatar-to-avatar communication as effective as face-to-face communication? An Ultimatum Game experiment in First and Second Life

Ben Greiner, Mary Caravella, Alvin E. Roth · Journal of Economic Behavior & Organization · 2014 · 46 citations

Human Communication, Interpersonal Communication, Communication Study +15

Web 2.0: Opportunities and Challenges for Marketing Educators

Mary Caravella, Debra Zahay, Charles Jaeger et al. · Journal of Advertising Education · 2009 · 16 citations

Web Literacy, Web 2.0, Digital Marketing +6