Concepedia

Anita Elberse

AE

11

Publications

2.4K

Citations

11

H-Index

1999

Active since

Affiliations

Harvard University(Current)

University of Pennsylvania

Anita Elberse is an author at Harvard University specializing in management, marketing, and business.

Top concepts

MarketingManagementBusinessArtsAdvertisingConsumer ResearchConsumer BehaviorInteractive MarketingEntertainment MarketingAdvertising Effectiveness

Publications per year

1999–2016

11

Publications

11

Demand and Supply Dynamics for Sequentially Released Products in International Markets: The Case of Motion Pictures

Anita Elberse, Jehoshua Eliashberg · Marketing Science · 2003 · 675 citations

Entertainment Marketing, Motion Pictures, Consumer Research +27

The Motion Picture Industry: Critical Issues in Practice, Current Research, and New Research Directions

Jehoshua Eliashberg, Anita Elberse, Mark A.A.M. Leenders · Marketing Science · 2006 · 547 citations

Entertainment Marketing, Critical Issues, Motion Picture Industry +19

The Power of Stars: Do Star Actors Drive the Success of Movies?

Anita Elberse · Journal of Marketing · 2007 · 367 citations

Performance Studies, Star Actors Drive, Film Study +10

Superstars and Underdogs: An Examination of the Long Tail Phenomenon in Video Sales

Anita Elberse, Felix Oberholzer‐Gee · 2007 · 213 citations

Consumer Uncertainty, Home Video Sales, Digital Marketing +21

The Economic Value of Celebrity Endorsements

Anita Elberse, Jeroen Verleun · Journal of Advertising Research · 2012 · 193 citations

Targeted Advertising, Consumer Research, Sports Sponsorship +17

Rows per page

1–5 of 11