Concepedia
Statistics
Publications
37
Citations
2.7K
H-Index
24
Active since
1996
Affiliations
University of Amsterdam(Current)
RMIT University
Erasmus University Rotterdam
Amsterdam University of Applied Sciences
University of Plymouth
Mark A.A.M. Leenders is an author at University of Amsterdam specializing in management, marketing, and innovation.
Publications per year
1996–2025
The Motion Picture Industry: Critical Issues in Practice, Current Research, and New Research Directions
Jehoshua Eliashberg, Anita Elberse, Mark A.A.M. Leenders · Marketing Science · 2006 · 550 citations · Full text
Business, Marketing, Marketing Management +10
The effectiveness of different mechanisms for integrating marketing and R&D
Mark A.A.M. Leenders · Journal of Product Innovation Management · 2002 · 255 citations · Full text
Management, Marketing, Marketing Management +10
How integrating industrial design in the product development process impacts on company performance
Gerda Gemser, Mark A.A.M. Leenders · Journal of Product Innovation Management · 2001 · 180 citations
Arts, Design, Manufacturing Engineering +10
The impact of film reviews on the box office performance of art house versus mainstream motion pictures
Gerda Gemser, Martine Van Oostrum, Mark A.A.M. Leenders · Journal of Cultural Economics · 2006 · 154 citations
Humanities, Film Studies, Media Arts +5
Why Some Awards Are More Effective Signals of Quality Than Others: A Study of Movie Awards†
Gerda Gemser, Mark A.A.M. Leenders, Nachoem M. Wijnberg · Journal of Management · 2007 · 142 citations
Social Sciences, Marketing, Quality Management +15
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