Concepedia
Statistics
Publications
39
Citations
2.7K
H-Index
26
Active since
1995
Affiliations
RMIT University(Current)
Delft University of Technology
University of Groningen
University of Amsterdam
Erasmus University Rotterdam
Gerda Gemser is an author at RMIT University specializing in business, management, and marketing.
Top concepts
BusinessManagementMarketingDesignDesign ManagementStrategic ManagementInnovationDesign ThinkingSocial SciencesBusiness Strategy
Publications per year
1995–2024
How integrating industrial design in the product development process impacts on company performance
Gerda Gemser · Journal of Product Innovation Management · 2001 · 331 citations
Industrial Engineering, Competitiveness Regardless, Social Sciences +19
The Interplay between Intuition and Rationality in Strategic Decision Making: A Paradox Perspective
Giulia Calabretta, Gerda Gemser, Nachoem M. Wijnberg · Organization Studies · 2016 · 295 citations · Full text
Negotiation, Behavioral Decision Making, Project Management +20
Adding Value to Innovation: Impressionism and the Transformation of the Selection System in Visual Arts
Nachoem M. Wijnberg, Gerda Gemser · Organization Science · 2000 · 215 citations
Marketing, Expert Selection, Art History +12
Gerda Gemser, Mark A.A.M. Leenders · Journal of Product Innovation Management · 2001 · 177 citations
Industrial Engineering, Competitiveness Regardless, Social Sciences +20
The impact of film reviews on the box office performance of art house versus mainstream motion pictures
Gerda Gemser, Martine Van Oostrum, Mark A.A.M. Leenders · Journal of Cultural Economics · 2006 · 150 citations
Film Study, Box Office Performance, Film Reviews +8
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