Concepedia

Gerda Gemser

GG

39

Publications

2.7K

Citations

26

H-Index

1995

Active since

Affiliations

RMIT University(Current)

Delft University of Technology

University of Groningen

University of Amsterdam

Erasmus University Rotterdam

Gerda Gemser is an author at RMIT University specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingDesignDesign ManagementStrategic ManagementInnovationDesign ThinkingSocial SciencesBusiness Strategy

Publications per year

1995–2024

39

Publications

39

How integrating industrial design in the product development process impacts on company performance

Gerda Gemser · Journal of Product Innovation Management · 2001 · 331 citations

Industrial Engineering, Competitiveness Regardless, Social Sciences +19

The Interplay between Intuition and Rationality in Strategic Decision Making: A Paradox Perspective

Giulia Calabretta, Gerda Gemser, Nachoem M. Wijnberg · Organization Studies · 2016 · 295 citations · Full text

Negotiation, Behavioral Decision Making, Project Management +20

Adding Value to Innovation: Impressionism and the Transformation of the Selection System in Visual Arts

Nachoem M. Wijnberg, Gerda Gemser · Organization Science · 2000 · 215 citations

Marketing, Expert Selection, Art History +12

How integrating industrial design in the product development process impacts on company performance

Gerda Gemser, Mark A.A.M. Leenders · Journal of Product Innovation Management · 2001 · 177 citations

Industrial Engineering, Competitiveness Regardless, Social Sciences +20

The impact of film reviews on the box office performance of art house versus mainstream motion pictures

Gerda Gemser, Martine Van Oostrum, Mark A.A.M. Leenders · Journal of Cultural Economics · 2006 · 150 citations

Film Study, Box Office Performance, Film Reviews +8

Rows per page

1–5 of 39