Journal of Business Ethics · 2002 · 45 citations · 68 references
BusinessMarketingMarketing ManagementAgency TheoryBusiness EthicsMarketing StrategyDistribution ChannelsMarketing EthicsPrincipal-agent RelationshipsPrincipal-agent TheoryEthical MarketingPrincipal-agent ArrangementsPrincipal-agent Problems In Distribution
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Separation of Ownership and Control
Eugene F. Fama, Michael C. Jensen · The Journal of Law and Economics · 1983 · 19.1K citations
The Commitment-Trust Theory of Relationship Marketing
Robert M. Morgan, Shelby D. Hunt · Journal of Marketing · 1994 · 17.4K citations
Markets and Hierarchies: Analysis and Antitrust Implications.
D. O’Brien, Oliver E. Williamson · The Economic Journal · 1976 · 13.8K citations