Concepedia

Webrooming Behavior

Webrooming Behavior is a consumer purchasing phenomenon in omnichannel sales management wherein a customer researches a product online but ultimately acquires it in a physical retail store, thereby distinguishing it from pure online or offline buying behaviors.

46

Publications

2.8K

Citations

92

Authors

57

Institutions

Publications per year

2017–2026

42

Variants

Webrooming

Parents

Publications

46

Choice confidence in the webrooming purchase process: The impact of online positive reviews and the motivation to touch

Carlos Flavián, Raquel Gurrea, Carlos Orús · Journal of Consumer Behaviour · 2016 · 270 citations

, , +17

Combining channels to make smart purchases: The role of webrooming and showrooming

Carlos Flavián, Raquel Gurrea, Carlos Orús · Journal of Retailing and Consumer Services · 2019 · 265 citations · Full text

, , +17

Showrooming, Webrooming, and User-Generated Content Creation in the Omnichannel Era

Ju‐Young M. Kang · Journal of Internet Commerce · 2018 · 169 citations

, , +15

Factors affecting luxury consumers’ webrooming intention: A moderated-mediation approach

Amit Shankar, Sheetal Jain · Journal of Retailing and Consumer Services · 2020 · 133 citations

, , +14

Searching online and buying offline: Understanding the role of channel-, consumer-, and product-related factors in determining webrooming intention

Eugene Cheng‐Xi Aw, Norazlyn Kamal Basha, Siew Imm Ng et al. · Journal of Retailing and Consumer Services · 2020 · 133 citations

, , +14

1–5 of 46

Authors

92

  1. AS
    Amit Shankar

    Indian Institute of Management Visakhapatnam, India

    5 publications · 263 citations

    5

    h-index

  2. EC
    Eugene Cheng‐Xi Aw

    UCSI University, Malaysia

    4 publications · 353 citations

    4

    h-index

  3. SA
    Sourabh Arora

    University of Alberta, Canada

    4 publications · 266 citations

    4

    h-index

  4. SS
    Sangeeta Sahney

    Indian Institute of Technology Kharagpur, India

    4 publications · 266 citations

    4

    h-index

  5. MJ
    María José Sanzo Pérez

    Universidad de Oviedo, Spain

    3 publications · 174 citations

    3

    h-index

1–5 of 92

Institutions

57

  1. Indian Institute of Technology Kharagpur

    Kharagpur, India

    6 h-index

    12 publications

    613 citations

  2. Indian Institute of Management Visakhapatnam

    Visakhapatnam, India

    5 h-index

    7 publications

    313 citations

  3. Universiti Putra Malaysia

    Seri Kembangan, Malaysia

    3 h-index

    6 publications

    719 citations

  4. Universidad de Oviedo

    Oviedo, Spain

    3 h-index

    8 publications

    479 citations

  5. Universidad de Zaragoza

    Zaragoza, Spain

    3 h-index

    9 publications

    1.7K citations

  6. Institute of Management Technology

    Ghaziabad, India

    2 h-index

    2 publications

    162 citations

  7. University of Hawaiʻi at Mānoa

    Honolulu, United States

    2 h-index

    2 publications

    247 citations

  8. University of Lisbon

    Lisbon, Portugal

    1 h-index

    2 publications

    194 citations

1–8 of 57

Venues

  1. 6

    h-index

  2. Journal of Retailing and Consumer Services

    5 publications · 732 citations

    5

    h-index

  3. Journal of Fashion Marketing and Management

    3 publications · 143 citations

    3

    h-index

  4. Marketing Intelligence & Planning

    3 publications · 140 citations

    3

    h-index

  5. Journal of Consumer Behaviour

    2 publications · 325 citations

    2

    h-index

1–5