Sheetal Jain

Statistics

Publications

Citations

1.5K

H-Index

Active since

2015

Affiliations

Institute of Management Technology(Current)

Indian Institute of Management Visakhapatnam

IILM Institute for Higher Education

Aligarh Muslim University

BML Munjal University

Sheetal Jain is an author at Institute of Management Technology specializing in marketing management, luxury consumer behavior, and consumer behavior.

ORCID

Publications per year

2015–2024

Publications

Understanding consumer behavior regarding luxury fashion goods in India based on the theory of planned behavior

Sheetal Jain, Mohammed Naved Khan, Sita Mishra · Journal of Asia Business Studies · 2017 · 170 citations · Full text

Social Sciences, Marketing, Marketing Management +16

Assessing the moderating effect of subjective norm on luxury purchase intention: a study of Gen Y consumers in India

Sheetal Jain · International Journal of Retail & Distribution Management · 2020 · 144 citations

Business, Marketing, Marketing Management +17

Luxury fashion consumption in sharing economy: A study of Indian millennials

Sheetal Jain, Sita Mishra · Journal of Global Fashion Marketing · 2020 · 138 citations

Social Sciences, Marketing, Social Psychology +17

Factors affecting luxury consumers’ webrooming intention: A moderated-mediation approach

Amit Shankar, Sheetal Jain · Journal of Retailing and Consumer Services · 2020 · 133 citations

Business, Marketing, Marketing Management +14

The anatomy of circular economy transition in the fashion industry

Sita Mishra, Sheetal Jain, Gunjan Malhotra · Social Responsibility Journal · 2020 · 131 citations

Management, Design, Innovation Management +17

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