Concepedia

Sita Mishra

SM

34

Publications

1.5K

Citations

22

H-Index

2009

Active since

Affiliations

Institute of Management Technology(Current)

University of Bologna

IILM Institute for Higher Education

ICFAI Business School

SGH Warsaw School of Economics

Sita Mishra is an author at Institute of Management Technology specializing in marketing, management, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchConsumer BehaviorBusinessBehavioral SciencePurchase IntentionCustomer SatisfactionConsumer Decision MakingConsumer Culture

Publications per year

2009–2024

34

Publications

34

Understanding consumer behavior regarding luxury fashion goods in India based on the theory of planned behavior

Sheetal Jain, Mohammed Naved Khan, Sita Mishra · Journal of Asia Business Studies · 2017 · 165 citations · Full text

Customer Satisfaction, Luxury, International Marketing +12

Luxury fashion consumption in sharing economy: A study of Indian millennials

Sheetal Jain, Sita Mishra · Journal of Global Fashion Marketing · 2020 · 132 citations

The anatomy of circular economy transition in the fashion industry

Sita Mishra, Sheetal Jain, Gunjan Malhotra · Social Responsibility Journal · 2020 · 123 citations

Brand Strategy, Closed-loop Supply Chain, Industrial Organization +24

The gamification of in-game advertising: Examining the role of psychological ownership and advertisement intrusiveness

Sita Mishra, Gunjan Malhotra · International Journal of Information Management · 2020 · 115 citations · Full text

Marketing, Behavioral Sciences, Engineering +14

Consumer retention through phygital experience in omnichannel retailing: role of consumer empowerment and satisfaction

Sita Mishra, Gunjan Malhotra, Ravi Chatterjee et al. · Journal of Strategic Marketing · 2021 · 84 citations

Rows per page

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