Concepedia
Statistics
Publications
38
Citations
1.4K
H-Index
23
Active since
2011
Affiliations
Institute of Management Technology(Current)
University of Bologna
University of Dubai
SGH Warsaw School of Economics
Curtin University
Gunjan Malhotra is an author at Institute of Management Technology specializing in marketing, consumer behavior, and business.
Publications per year
2011–2025
The anatomy of circular economy transition in the fashion industry
Sita Mishra, Sheetal Jain, Gunjan Malhotra · Social Responsibility Journal · 2020 · 131 citations
Management, Design, Innovation Management +17
The gamification of in-game advertising: Examining the role of psychological ownership and advertisement intrusiveness
Sita Mishra, Gunjan Malhotra · International Journal of Information Management · 2020 · 117 citations · Full text
Business, Marketing, Marketing Management +13
Perceived anthropomorphism and purchase intention using artificial intelligence technology: examining the moderated effect of trust
Gunjan Malhotra, Mahesh Ramalingam · Journal of Enterprise Information Management · 2023 · 114 citations
Business, Marketing, Marketing Management +15
Consumer retention through phygital experience in omnichannel retailing: role of consumer empowerment and satisfaction
Sita Mishra, Gunjan Malhotra, Ravi Chatterjee et al. · Journal of Strategic Marketing · 2021 · 92 citations
Business, Marketing, Retail Management +15
Benchmarking for organisational competitiveness: a resource-based view perspective
Gunjan Malhotra, Gunjan Dandotiya, Adnan Khan et al. · Benchmarking An International Journal · 2024 · 65 citations
Management, Strategic Management, Strategy +11
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