Concepedia

Value Proposition Statement

A Value Proposition Statement is a strategic formulation that specifies how a product, service, or solution creates unique value for a target customer segment by addressing their specific needs, pains, and gains in a manner distinct from competing offerings.

22

Publications

1.4K

Citations

42

Authors

32

Institutions

Publications per year

2017–2026

15

Parents

Publications

22

Value propositions as communication practice: Taking a wider view

David Ballantyne, Pennie Frow, Richard J. Varey et al. · Industrial Marketing Management · 2010 · 399 citations

, , +7

Scripting markets: From value propositions to market propositions

Kaj Storbacka, Suvi Nenonen · Industrial Marketing Management · 2010 · 219 citations

, , +13

Linking the Employment Value Proposition (EVP) to employee engagement and business outcomes: Preliminary findings from a linkage research pilot study.

Brian K. Heger · Organization development journal · 2007 · 97 citations

, , +11

Customer value propositions: Value co-creation

Jagdish N. Sheth · Industrial Marketing Management · 2019 · 89 citations

, , +13

Toward a comprehensive framework of value proposition development: From strategy to implementation

Adrian Payne, Pennie Frow, Lena Steinhoff et al. · Industrial Marketing Management · 2020 · 84 citations

, , +16

1–5 of 22

Authors

42

  1. PF
    Pennie Frow

    The University of Sydney, Australia

    4 publications · 569 citations

    4

    h-index

  2. AP
    Adrian Payne

    The University of Sydney, Australia

    4 publications · 569 citations

    4

    h-index

  3. SN
    Suvi Nenonen

    University of Auckland, New Zealand

    2 publications · 293 citations

    2

    h-index

  4. LS
    Lena Steinhoff

    University of Rostock, Germany

    2 publications · 96 citations

    2

    h-index

  5. LP
    Leyland Pitt

    Simon Fraser University, Canada

    2 publications · 97 citations

    2

    h-index

1–5 of 42

Institutions

32

  1. UNSW Sydney

    Sydney, Australia

    4 h-index

    4 publications

    569 citations

  2. The University of Sydney

    Sydney, Australia

    4 h-index

    4 publications

    569 citations

  3. Simon Fraser University

    Burnaby, Canada

    2 h-index

    2 publications

    97 citations

  4. University of Rostock

    Rostock, Germany

    2 h-index

    2 publications

    96 citations

  5. Hanken School of Economics

    Helsinki, Finland

    2 h-index

    3 publications

    473 citations

  6. Paderborn University

    Paderborn, Germany

    2 h-index

    2 publications

    96 citations

  7. Brunel University of London

    London, United Kingdom

    1 h-index

    4 publications

    60 citations

  8. Universidad de La Laguna

    San Cristóbal de La Laguna, Spain

    1 h-index

    3 publications

    57 citations

1–8 of 32

Venues

  1. Industrial Marketing Management

    9 publications · 966 citations

    9

    h-index

  2. Tourism Management

    2 publications · 37 citations

    2

    h-index

  3. SSRN Electronic Journal

    Repository · 1 publications · 34 citations

    1

    h-index

  4. Organization development journal

    1 publications · 97 citations

    1

    h-index

  5. Information Services & Use

    1 publications · 22 citations

    1

    h-index

1–5