Utilitarian Wants

Utilitarian Wants is a consumer motivation construct that refers to the desire for products or services that fulfill functional, practical, or instrumental needs, distinguishing it from hedonic wants by emphasizing objective utility and goal-oriented consumption behavior.

346

Publications

25.3K

Citations

804

Authors

458

Institutions

Publications per year

2017–2026

126

Authors

804

  1. MS
    Meir Statman

    Santa Clara University, United States

    3 publications · 152 citations

    3

    h-index

  2. SS
    Sunghyup Sean Hyun

    Hanyang University, South Korea

    3 publications · 238 citations

    3

    h-index

  3. YK
    Youn‐Kyung Kim

    University of Tennessee at Knoxville, United States

    3 publications · 182 citations

    3

    h-index

  4. BJ
    Barry J. Babin

    Louisiana Tech University, United States

    3 publications · 317 citations

    3

    h-index

  5. KK
    Karl Kaltenthaler

    University of Akron, United States

    2 publications · 204 citations

    2

    h-index

1–5 of 804

Venues

  1. 9

    h-index

  2. Journal of Retailing and Consumer Services

    6 publications · 961 citations

    6

    h-index

  3. 5

    h-index

  4. Sustainability

    5 publications · 511 citations

    5

    h-index

  5. Information Technology and People

    5 publications · 284 citations

    5

    h-index

1–5