Touchpoint Journey Analysis is a methodological framework within customer experience research that systematically identifies, maps, and evaluates the sequence and quality of interactions between a customer and an organization across multiple touchpoints over time to optimize experiential outcomes.
9
Publications
218
Citations
22
Authors
13
Institutions
Publications per year
2017–2026
7
Parents
Publications
9
1–5 of 9
Authors
22
- SS
1
h-index
- VR
1
h-index
- LS
1
h-index
- AA
1
h-index
- HM
1
h-index
1–5 of 22
Institutions
13
Universidad de Murcia
Murcia, Spain
1 h-index
4 publications
116 citations
University of Warwick
Coventry, United Kingdom
1 h-index
1 publications
15 citations
University of Leicester
Leicester, United Kingdom
1 h-index
1 publications
12 citations
Loughborough University
Loughborough, United Kingdom
1 h-index
1 publications
34 citations
University of Lisbon
Lisbon, Portugal
1 h-index
2 publications
44 citations
Aston University
Birmingham, United Kingdom
1 h-index
1 publications
34 citations
University of Gloucestershire
Cheltenham, United Kingdom
1 h-index
1 publications
32 citations
Flinders University
Adelaide, Australia
1 h-index
1 publications
34 citations
1–8 of 13
Venues
- European Management Journal
1 publications · 22 citations
1
h-index
- Procedia Computer Science
1 publications · 15 citations
1
h-index
- Journal of Business Research
JBR · 1 publications · 45 citations
1
h-index
- International Journal of Retail & Distribution Management
1 publications · 32 citations
1
h-index
- Journal of Marketing Communications
1 publications · 29 citations
1
h-index
1–5