Lara Stocchi - Concepedia

Author

Lara Stocchi

Flinders University ORCID

Also Known As

Dr Lara Stocchi, Lara Stocchi, Stocchi, Lara

Publications

969

Citations

H-Index

Concepts

All Affiliations

Flinders University Loughborough University University of South Australia La Trobe University Massey University

About

Lara Stocchi is an author at Flinders University specializing in management, marketing, and brand management.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	10	10	466
2	Business	9	9	438
3	Social Sciences	1	1	28
4	Cognitive Science	1	1	28
5	Communication	1	1	74

Lara Stocchi

Publications

677

Citations

H-Index

Page 1

	Year	Citations
Drivers and outcomes of branded mobile app usage intention Lara Stocchi, Nina Michaelidou, Milena Micevski Journal of Product & Brand Management Customer SatisfactionConsumer UncertaintyDigital MarketingConsumer ResearchBrand Strategy	2019	115
It’s a Dirichlet World Byron Sharp, Malcolm Wright, John Dawes, Journal of Advertising Research	2012	75
The rules of engagement: how to motivate consumers to engage with branded mobile apps Lara Stocchi, Nina Michaelidou, Naser Pourazad, Journal of Marketing Management Digital MarketingConsumer MotivationConsumer ResearchCommunicationConsumer Engagement	2018	74
The power of brand passion in sports apparel brands Naser Pourazad, Lara Stocchi, Vipul Pare Journal of Product & Brand Management Digital MarketingBrand StrategySports SponsorshipConsumer ResearchBrand Loyalty	2019	54
Brand Attribute Associations, Emotional Consumer-Brand Relationship and Evaluation of Brand Extensions Naser Pourazad, Lara Stocchi, Vipul Pare Australasian Marketing Journal (AMJ) LuxuryConsumer StudyConsumer ResearchBrand StrategyBrand Extensions	2019	39
Brand image and brand loyalty: Do they show the same deviations from a common underlying pattern? Lara Stocchi, Carl Driesener, Magda Nenycz‐Thiel Journal of Consumer Behaviour Consumer UncertaintyBrand BuyingConsumer StudyConsumer ResearchBrand Strategy	2015	37
A comparison of brand equity strength across consumer segments and markets Lara Stocchi, Rachel Fuller Journal of Product & Brand Management Brand StrategyConsumer ResearchBrand LoyaltyBrand ImageBrand Equity Strength	2017	34
Understanding the town centre customer experience (TCCE) Lara Stocchi, Cathy Hart, Iftakar Haji Journal of Marketing Management	2016	32
When Are Apps Worth Paying For? Lara Stocchi, Carolina Guerini, Nina Michaelidou Journal of Advertising Research Digital MarketingConsumer ResearchBrand StrategyMarketing LawsMobile Marketing	2017	32
Why familiar brands are sometimes harder to remember Lara Stocchi, Malcolm Wright, Carl Driesener European Journal of Marketing Brand StrategyConsumer ResearchCognitionHuman MemorySocial Sciences	2016	28

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