Lara Stocchi

Drivers and outcomes of branded mobile app usage intention

Lara Stocchi, Nina Michaelidou, Milena Micevski · Journal of Product & Brand Management · 2019 · 115 citations · Full text

Customer Satisfaction, Consumer Uncertainty, Digital Marketing +22

It’s a Dirichlet World

Byron Sharp, Malcolm Wright, John Dawes et al. · Journal of Advertising Research · 2012 · 75 citations

The rules of engagement: how to motivate consumers to engage with branded mobile apps

Lara Stocchi, Nina Michaelidou, Naser Pourazad et al. · Journal of Marketing Management · 2018 · 74 citations · Full text

Digital Marketing, Consumer Motivation, Consumer Research +24

The power of brand passion in sports apparel brands

Naser Pourazad, Lara Stocchi, Vipul Pare · Journal of Product & Brand Management · 2019 · 54 citations

Digital Marketing, Brand Strategy, Sports Sponsorship +21

Brand Attribute Associations, Emotional Consumer-Brand Relationship and Evaluation of Brand Extensions

Naser Pourazad, Lara Stocchi, Vipul Pare · Australasian Marketing Journal (AMJ) · 2019 · 39 citations

Luxury, Consumer Study, Consumer Research +21