Naser Pourazad

The rules of engagement: how to motivate consumers to engage with branded mobile apps

Lara Stocchi, Nina Michaelidou, Naser Pourazad et al. · Journal of Marketing Management · 2018 · 76 citations · Full text

Business, Marketing, Marketing Management +17

The power of brand passion in sports apparel brands

Naser Pourazad, Lara Stocchi, Vipul Pare · Journal of Product & Brand Management · 2019 · 58 citations

Business, Marketing, Marketing Management +14

Brand Attribute Associations, Emotional Consumer-Brand Relationship and Evaluation of Brand Extensions

Naser Pourazad, Lara Stocchi, Vipul Pare · Australasian Marketing Journal (AMJ) · 2019 · 40 citations

Business, Marketing, Marketing Management +17

Factors affecting employees' readiness for knowledge management

Ali Shirazi, Saeed Mortazavi, Naser Pourazad · 2011 · 30 citations

Management, Knowledge Management, Organizational Behavior +14

Investigating country image influences after a product-harm crisis

Roberta Crouch, Vinh Nhat Lu, Naser Pourazad et al. · European Journal of Marketing · 2020 · 29 citations

Business, Marketing, Marketing Management +11