Vipul Pare

The power of brand passion in sports apparel brands

Naser Pourazad, Lara Stocchi, Vipul Pare · Journal of Product & Brand Management · 2019 · 58 citations

Business, Marketing, Marketing Management +14

Brand Attribute Associations, Emotional Consumer-Brand Relationship and Evaluation of Brand Extensions

Naser Pourazad, Lara Stocchi, Vipul Pare · Australasian Marketing Journal (AMJ) · 2019 · 40 citations

Business, Marketing, Marketing Management +17

The persistence of excess brand loyalty over multiple years

Vipul Pare, John Dawes · Marketing Letters · 2011 · 34 citations

Business, Marketing, Marketing Management +13

The Big Bazaar: an examination of Indian shopping mall behaviour and demographic differences

Vipul Pare, Naser Pourazad · Asia Pacific Journal of Marketing and Logistics · 2017 · 20 citations

Business, Marketing, Retail Management +14

What (really) drives consumer love for traditional luxury brands? The joint effects of brand qualities on brand love

Naser Pourazad, Lara Stocchi, Nina Michaelidou et al. · Journal of Strategic Marketing · 2023 · 14 citations · Full text

Business, Marketing, Marketing Management +17