Milena Micevski

Firm Innovativeness and Export Performance: Environmental, Networking, and Structural Contingencies

Nathaniel Boso, Vicky M. Story, John W. Cadogan et al. · Journal of International Marketing · 2013 · 186 citations

Innovation Adoption, Entrepreneurship, Innovation Management +20

Being engaged is a good thing: Understanding sustainable consumption behavior among young adults

Selma Kadić‐Maglajlić, Maja Arslanagić-Kalajdžić, Milena Micevski et al. · Journal of Business Research · 2019 · 151 citations

Behavioral Sciences, Young Adults, Engineering +10

Do Marketers Use Visual Representations of Destinations That Tourists Value? Comparing Visitors’ Image of a Destination with Marketer-Controlled Images Online

Nina Michaelidou, Nikoletta‐Theofania Siamagka, Caroline Moraes et al. · Journal of Travel Research · 2013 · 123 citations · Full text

Tourism Management, Photographic Study, Digital Marketing +22

Drivers and outcomes of branded mobile app usage intention

Lara Stocchi, Nina Michaelidou, Milena Micevski · Journal of Product & Brand Management · 2019 · 115 citations · Full text

Customer Satisfaction, Consumer Uncertainty, Digital Marketing +22

The rules of engagement: how to motivate consumers to engage with branded mobile apps

Lara Stocchi, Nina Michaelidou, Naser Pourazad et al. · Journal of Marketing Management · 2018 · 74 citations · Full text

Digital Marketing, Consumer Motivation, Consumer Research +24