Concepedia

Subtle Marketing

Subtle Marketing is a form of advertising strategy that belongs to the genus of marketing communication, differentiated by its deliberate use of indirect, nuanced, and often psychologically embedded techniques to influence consumer attitudes and behaviors without overt promotional disclosure.

6

Publications

203

Citations

14

Authors

8

Institutions

Publications per year

2017–2026

2

Parents

Publications

6

My pack is cuter than your pack

Melanie Wakefield, Tessa Letcher · Tobacco Control · 2002 · 62 citations · Full text

, , +11

How do followers infer the motives behind an influencer's advertising disclosures?

Haejoo Han, Jisu Yi, Sung-Hee Jun · Asia Pacific Journal of Marketing and Logistics · 2020 · 35 citations

, , +17

Meme marketing effectiveness: A moderated-mediation model

Ali Razzaq, Wei Shao, Sara Quach · Journal of Retailing and Consumer Services · 2024 · 34 citations · Full text

, , +15

Constitutive marketing

Ana Kilambi, Michel Laroche, Marie-Odile Richard · International Journal of Advertising · 2013 · 32 citations

, , +13

Temptations In Cyberspace: New Battlefields In Childhood Obesity

Anjali Jain · Health Affairs · 2010 · 24 citations

, , +17

1–5 of 6

Authors

14

  1. SQ
    Sara Quach

    Griffith University, Australia

    1 publications · 34 citations

    1

    h-index

  2. MW
    Melanie Wakefield

    Cancer Council Victoria, Australia

    1 publications · 62 citations

    1

    h-index

  3. HH
    Haejoo Han

    Seoul National University, South Korea

    1 publications · 35 citations

    1

    h-index

  4. ML
    Michel Laroche

    Concordia University, Canada

    1 publications · 32 citations

    1

    h-index

  5. JB
    Jonah Berger

    University of Pennsylvania, United States

    1 publications · 16 citations

    1

    h-index

1–5 of 14

Institutions

8

  1. Sejong University

    Seoul, South Korea

    1 h-index

    1 publications

    35 citations

  2. University of Pennsylvania

    Philadelphia, United States

    1 h-index

    1 publications

    16 citations

  3. Concordia University

    Montreal, Canada

    1 h-index

    2 publications

    64 citations

  4. Southern Methodist University

    Dallas, United States

    1 h-index

    1 publications

    16 citations

  5. Children's National

    Washington, United States

    1 h-index

    1 publications

    24 citations

  6. Seoul National University

    Seoul, South Korea

    1 h-index

    3 publications

    105 citations

  7. Cancer Council Victoria

    Melbourne, Australia

    1 h-index

    2 publications

    124 citations

  8. Griffith University

    Brisbane, Australia

    1 h-index

    3 publications

    102 citations

1–8 of 8

Venues

  1. Journal of Retailing and Consumer Services

    1 publications · 34 citations

    1

    h-index

  2. International Journal of Advertising

    IJA · 1 publications · 32 citations

    1

    h-index

  3. Health Affairs

    1 publications · 24 citations

    1

    h-index

  4. SSRN Electronic Journal

    Repository · 1 publications · 16 citations

    1

    h-index

  5. Tobacco Control

    1 publications · 62 citations

    1

    h-index

1–5