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Haejoo Han

HH

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Publications

2

Citations

58

H-Index

2

Active since

2020

Affiliations

Seoul National University(Current)

Haejoo Han is an author at Seoul National University specializing in consumer decision making, consumer behavior, and management.

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Publications per year

2020–2022

2

Publications

2

How do followers infer the motives behind an influencer's advertising disclosures?

Haejoo Han, Jisu Yi, Sung-Hee Jun et al. · Asia Pacific Journal of Marketing and Logistics · 2020 · 35 citations

, , +22

Effects of virtual stores' opaque exterior on store perceptions and purchase intentions

Haejoo Han, Sujin Park, Kyung Hoon Hyun · International Journal of Retail & Distribution Management · 2022 · 23 citations · Full text

, , +26

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