Concepedia

Jisu Yi

JY

9

Publications

838

Citations

9

H-Index

2017

Active since

Affiliations

Dongduk Women's University(Current)

Gachon University

Seoul National University

Sejong University

Jisu Yi is an author at Dongduk Women's University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessInteractive MarketingCustomer SatisfactionCommunicationConsumer BehaviorArtsFinance

Publications per year

2017–2024

9

Publications

9

What makes followers loyal? The role of influencer interactivity in building influencer brand equity

Sung-Hee Jun, Jisu Yi · Journal of Product & Brand Management · 2020 · 302 citations

Consumer Research, Brand Strategy, Influencer Interactivity +28

The effect of the perceived risk on the adoption of the sharing economy in the tourism industry: The case of Airbnb

Jisu Yi, Yuan Gao, Changsok Yoo · Information Processing & Management · 2019 · 252 citations

Customer Satisfaction, Economics, Tourism Management +8

The informational value of multi-attribute online consumer reviews: A text mining approach

Jisu Yi, Yun Kyung Oh · Journal of Retailing and Consumer Services · 2021 · 78 citations

Informational Value, Customer Review, Online Customer Behavior +11

Determinants of growth and decline in mobile game diffusion

Jisu Yi, Youseok Lee, Sang‐Hoon Kim · Journal of Business Research · 2017 · 57 citations

Economics, Mobile Game Diffusion, Online Gaming +6

Unveiling the drivers of satisfaction in mobile trading: Contextual mining of retail investor experience through BERTopic and generative AI

Jisu Yi, Yun Kyung Oh, Jung‐Min Kim · Journal of Retailing and Consumer Services · 2024 · 51 citations

Customer Satisfaction, Mobile Marketing, Mobile Commerce +14

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