Concepedia
6
Publications
154
Citations
H-Index
2012
Active since
Affiliations
Seoul National University(Current)
Myongji University
Dong-A University
Youseok Lee is an author at Seoul National University specializing in business, marketing, and management.
Top concepts
BusinessMarketingManagementAdvertisingArtsCultureEconomicsEducationAccountingStatistics
Publications per year
2012–2020
Determinants of growth and decline in mobile game diffusion
Jisu Yi, Youseok Lee, Sang‐Hoon Kim · Journal of Business Research · 2017 · 57 citations
Economics, Mobile Game Diffusion, Online Gaming +6
Do we always adopt Facebook friends’ eWOM postings? The role of social identity and threat
Yaeri Kim, Yookyung Park, Youseok Lee et al. · International Journal of Advertising · 2017 · 29 citations
Impact of CSR news reports on firm value
Junhee Seok, Youseok Lee, Byung-Do Kim · Asia Pacific Journal of Marketing and Logistics · 2020 · 27 citations
Marketing, Accounting, Management +12
A generalized Bass model for predicting the sales patterns of motion pictures having seasonality and herd behavior
Youseok Lee, Sang‐Hoon Kim, Kyoung Cheon · Journal of Global Scholars of Marketing Science · 2012 · 15 citations
Forecasting Methodology, Engineering, Motion Pictures +21
Impact of online information on the diffusion of movies: Focusing on cultural differences
Youseok Lee, Sang‐Hoon Kim, Kyoung Cheon · Journal of Business Research · 2019 · 15 citations
Culture, Digital Culture, Social Media +10
Rows per page
1–5 of 6