Concepedia

Yookyung Park

YP

3

Publications

67

Citations

3

H-Index

2017

Active since

Affiliations

Seoul National University(Current)

Yookyung Park is an author at Seoul National University specializing in management, business, and marketing.

Top concepts

BusinessMarketingManagementConsumer ResearchConsumer Decision MakingPersuasionAdvertisingSocial SciencesConsumer BehaviorBehavioral Science

Publications per year

2017–2021

3

Publications

3

Do we always adopt Facebook friends’ eWOM postings? The role of social identity and threat

Yaeri Kim, Yookyung Park, Youseok Lee et al. · International Journal of Advertising · 2017 · 29 citations

Is a gift on sale “heart-discounted”? Givers’ misprediction on the value of discounted gifts and the influence of service robots

Yookyung Park, Youjae Yi · Journal of Retailing and Consumer Services · 2021 · 22 citations

Customer Satisfaction, Consumer Decision Making, Behavioral Decision Making +12

When free gifts hurt the promoted product

Yookyung Park, Youjae Yi · European Journal of Marketing · 2019 · 16 citations

Consumer Motivation, Consumer Research, Consumer Attitude +21

Rows per page

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