Concepedia

Yun Kyung Oh

YK

13

Publications

397

Citations

12

H-Index

2003

Active since

Affiliations

Dongduk Women's University(Current)

Gachon University

University of Seoul

Chonnam National University

Sejong University

Yun Kyung Oh is an author at Dongduk Women's University specializing in marketing, management, and interactive marketing.

Top concepts

MarketingManagementConsumer ResearchInteractive MarketingBusinessCustomer SatisfactionConsumer BehaviorFinanceText MiningCommunication

Publications per year

2003–2024

13

Publications

13

The informational value of multi-attribute online consumer reviews: A text mining approach

Jisu Yi, Yun Kyung Oh · Journal of Retailing and Consumer Services · 2021 · 78 citations

Informational Value, Customer Review, Online Customer Behavior +11

What enhances or worsens the user-generated metaverse experience? An application of BERTopic to Roblox user eWOM

Yun Kyung Oh, Jong-Dae Kim · Internet Research · 2023 · 56 citations

Engineering, Metaverse, Human-machine Interaction +23

Unveiling the drivers of satisfaction in mobile trading: Contextual mining of retail investor experience through BERTopic and generative AI

Jisu Yi, Yun Kyung Oh, Jung‐Min Kim · Journal of Retailing and Consumer Services · 2024 · 51 citations

Customer Satisfaction, Mobile Marketing, Mobile Commerce +14

How ESG shapes firm value: The mediating role of customer satisfaction

Junhee Seok, Yanghee Kim, Yun Kyung Oh · Technological Forecasting and Social Change · 2024 · 50 citations · Full text

Uncovering the quality factors driving the success of mobile payment apps

Jisu Yi, Jong-Dae Kim, Yun Kyung Oh · Journal of Retailing and Consumer Services · 2023 · 28 citations

Customer Satisfaction, Fintech, Quality Factors +12

Rows per page

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