Concepedia
Statistics
Publications
2
Citations
337
H-Index
Active since
2020
Affiliations
Sejong University(Current)
Seoul National University
Sung-Hee Jun is an author at Sejong University specializing in persuasion, influencer studies, and influencer marketing.
Top concepts
ArtsMarketingManagementPersuasionCommunicationSocial InfluenceConsumer BehaviorConsumer ResearchInfluencer StudiesInfluencer Marketing
Publications per year
2020–2020
What makes followers loyal? The role of influencer interactivity in building influencer brand equity
Sung-Hee Jun, Jisu Yi · Journal of Product & Brand Management · 2020 · 302 citations
Consumer Research, Brand Strategy, Influencer Interactivity +28
How do followers infer the motives behind an influencer's advertising disclosures?
Haejoo Han, Jisu Yi, Sung-Hee Jun et al. · Asia Pacific Journal of Marketing and Logistics · 2020 · 35 citations
Targeted Advertising, Consumer Research, Consumer Attitude +22
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