Concepedia
Statistics
Publications
7
Citations
418
H-Index
Active since
2018
Affiliations
Griffith University(Current)
University of Chinese Academy of Sciences
Bahauddin Zakariya University
Air University
Ali Razzaq is an author at Griffith University specializing in marketing, management, and consumer research.
Top concepts
MarketingManagementConsumer ResearchAdvertisingCommunicationConsumer BehaviorCultureInteractive MarketingArtsFashion
Publications per year
2018–2024
‘The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements: A conceptual review’
Nirma Sadamali Jayawardena, Park Thaichon, Sara Quach et al. · Journal of Business Research · 2023 · 140 citations
Video Advertisements, Advertising, Engineering +14
The Impact of Fashion Involvement and Pro-Environmental Attitude on Sustainable Clothing Consumption: The Moderating Role of Islamic Religiosity
Ali Razzaq, Nabeel Younus Ansari, Zohaib Razzaq et al. · SAGE Open · 2018 · 99 citations · Full text
Islamic Religiosity, Religiosity, Consumer Research +17
The Impact of Utilitarian and Hedonistic Shopping Values on Sustainable Fashion Consumption: The Moderating Role of Religiosity
Zohaib Razzaq, Ali Razzaq, Salman Yousaf et al. · Global Business Review · 2018 · 57 citations
Culture, Consumer Culture, Mall Intercept Survey +14
Understanding tourists’ motivations to launch a boycott on social media: A case study of the #BoycottMurree campaign in Pakistan
Salman Yousaf, Ali Razzaq, Xiucheng Fan · Journal Of Vacation Marketing · 2021 · 43 citations
Tourism Management, Tourism Supply, Popular Tourist Spot +27
Towards an understanding of meme marketing: conceptualisation and empirical evidence
Ali Razzaq, Wei Shao, Sara Quach · Journal of Marketing Management · 2023 · 37 citations
Cultural Consumption, Advertising, Meme Marketing Taps +15
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