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‘The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements: A conceptual review’

Video AdvertisementsAdvertisingEngineeringAugmented RealityVirtual RealityManagementUser ExperienceConsumer ResearchExtended RealityImmersive TechnologyHuman-computer InteractionAdvertising EffectivenessCommunicationUser PerceptionMarketingPersuasionPersuasion Effects